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LifeLine/Childline Western Cape was thrilled to receive a generous donation of chairs from Seating Eastern Cape, at the end of 2007. Not only were existing chairs in the counselling flat and in the Cape Town offices fixed and made like new again, but a further donation of new chairs was made to the organisation. With grateful thanks to Seating Eastern Cape, as well as to Cheryl (and Jack) Beukes, our counsellors and staff are now sitting pretty!
“Three chairs for Seating Eastern Cape!” Pictured enjoying the new seating, (from left to right), are Heloisé Solomon (Executive Director), Margret Hambsch (counselling services administrator), Veronica Samuels (Childline telephone counsellor), Lungiswa Mfunda (Childline telephone counsellor), Sharon Reed (counselling manager). Seated on the floor is Jerome Vencencie (Human Resources manager).
When we began our Internal Branding process in 2006, our goal was to get to a place where we, as LifeLine/Childline Western Cape, in all of our activities within and without the organisation, were expressing the values that we would very much like LifeLine to own.
From the questionnaires that were sent out to members and staff members alike, we distilled six top values that featured prominently in all the questionnaires.
The values that LifeLiners wish to express and see lived out in the work of LifeLine/Childline Western Cape, are:
• Empathy
• Non-judgment
• Respect
• Empowerment
• Confidentiality
• Integrity
Given that values direct our lives, and in this instance particularly our working lives, we feel it is important to reinforce within the LifeLine community the importance of each of these values. Over the past eighteen months, we have focused – in-depth – on the values of “empathy”, “non-judgment”, “respect”, “empowerment”, “confidentiality”, and now it is time to focus on the ultimate value of “integrity”. I use the word ultimate intentionally, in the sense that it is the final, the greatest and the most fundamental value on this important list.
It is a value that we will reflect upon, discuss, highlight and be aware of: are we expressing this integrity, in all that we do? Are we consistently upholding and expressing all of the values in our actions? We’ll continue the discussion about integrity in the next issue of Find Your Voice.
Our goal is for LifeLine/Childline Western Cape to live and breathe all of these values in all that we do and say, both internally and externally. That’s the value of internal branding.
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